Your website becomes most effective when all your potential clients and visitors know where it is. The best way of doing this is to get search engines working for you. It's the most cost-effective way of promoting your business on-line.
 Understanding what key phrases your customers are searching for is an essential part of a search engine positioning campaign  |
At Chameleon we've got years of experience in doing just that. Many of our clients, working on a SEO campaign receive first page listings on many of the major search engines free listing pages. Call us on 01484 304545 and we'll be able to show you examples.
These are the ways we can ensure search engines pick out your site for potential clients:
Keyword Research
Understanding what key phrases your customers are searching for is an essential part of a search engine positioning campaign. We help you find which words they use and how best to optimize pages on your site.
Site content optimisation
The actual site optimisation involves a variety of factors such as text content, site structure, navigation, page rank, meta tags and alt tags etc. We place major emphasis on building a good Page Rank on key pages throughout your site. On the internet, text content is king and the more good quality text content on your site, the better search engine ranking it will achieve.
Search engine directory listings
Getting your site listed on the numerous search engine directories including the Open Directory, Yahoo and LookSmart is important. A directory listing is added by humans after being submitted by humans, so it offers accurate information.
Search engine submissions - Free Submission
Regular submission to search engines is not as important a factor in your search engine campaign as many might think. As long as you've got incoming links to your site (the more links - and better quality - the better) search engines will pick up your site. But, to make sure, we submit your site to the major search engines after its launch.
Search engine submissions - Paid Inclusion
There are a number of pay-for-inclusion search engines including Lycos, Alta Vista and Ask Jeeves. Paid inclusion should guarantee the search engine will list your site - but not at what position.
Pay-per-click search engine campaign
A pay-per-click campaign is the fastest method to get your site listed on search engines. By effective keyword research and click cost analysis, pay-per-click search engines are a highly effective way to attract targeted traffic to your website. The best and most popular pay-per-click search engines our clients use are Overture and Google.
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