Fight Superstore

Brief

Simon at Fight Superstore originally approached Chameleon for a consultation after searching for the phrase “web design” on the msn search engine in which we appeared on the first page. He was impressed with our extensive portfolio of websites and proven expertise in the e commerce field. Simon stated that he wanted every e commerce feature I had to offer with a simple brief of wanting to be the best mixed martial arts supplies website in the UK. I initially demonstrated the Eagle Music website to Simon giving him a good insight into all the front end and back end features available. After confirming a final brief Simon was keen for us to start production as soon as possible.

Solution

The Fight Superstore website is real proof in the pudding of our expertise in e commerce development, with an extensive feature list and a huge backend content management system. Many of the clever e commerce features are a close kept secret which I am happy to fully demonstrate during a consultation.

If you browse around the site you will see how fast and easy it is to use. The design is modern, slick and with a slightly aggressive colour theme. The home page is enhanced with a little flash animation and also a neat sliding content AJAX area alongside the introductory paragraph.
As on any Chameleon developed e commerce website, usability was at the forefront of this build. As I have such a close relationship with the daily running of a retail and mail order business, as well as many other clients, I have a deep understanding of their variety of customers and how important it is to develop a site that caters for each and every psyche. Customers range from IT professionals through to complete IT novices and the site must reach all of these

The construct of the site is built almost completely using modern CSS code giving excellent cross browser compatibility and speed, alongside numerous server technologies and is hooked up to a robust, fast SQL server database. The SoSimple module ties in seamlessly with the SQL database allowing for fast and easy site management by our client. The site has been tested across multiple platforms and browsers and works seamlessly throughout.

The site features a heavy amount of search engine optimization, both in the content and the actual site structure. Here's a non exhaustive list of some of the features the site benefits from.
Just a few of the many features include.

• Extensive and detailed content management system
• Full backend order dispatch module with order tracking and source tracking
• Product and shipping voucher discount system
• Client side search engine optimization for each category, sub category and even down to the individual product
• Payment area secured and authenticated by THAWTE and processed by SagePay
• Ability to assign products to multiple categories
• Upload multiple images per product, also with server side generation of medium and thumbnail images
• Live Chat
• Assign related products / cross selling
• Change the number of products displayed per page
• Re-order the products on the page by various criteria
• Change the currency throughout the site
• Assign specially featured products and best sellers
• Fast search function
• Full customer registration and order history
• Automatic weekly exports of all product data to Google Shopping
• Automatic weekly Google Site Map generation
• Powerful and secure web hosting from Chameleon ensuring a fast running site

We host the the Fight Superstore website on our high specification Windows 2003 server, we're sure you'll find the speed of the site second to none.