Bambino Direct online baby store

Brief

Bambino Direct needed an established web design agency that could create a new e commerce site that was able to cope with the complexity and variation of their product range as well as providing a flexible and user friendly content management system. The design needed to establish the company online as being the place of choice for purchasing nursery goods. A clean, simple and effective design was required alongside a user friendly shopping experience. After demonstrating numerous features on our ever growing portfolio of e commerce sites as well as numerous testimonials, Bambino were keen to give us the go-ahead.

Solution

Chameleon responded with an attractive yet simple design, built onto a high quality css construct and database programming. If you browse around the site you will see how fast and easy it is to use.

As on any Chameleon developed e commerce website, usability was at the forefront of this build. The construct is built almost completely using modern CSS code giving excellent cross browser compatibility and speed, alongside numerous server technologies and is hooked up to a robust, fast SQL server database. The SoSimple module ties in seamlessly with the SQL database allowing for fast and easy site management by our client. The site has been tested across multiple platforms and browsers and works seamlessly throughout.

The site features a heavy amount of search engine optimization, both in the content and the actual site structure. Here's a non exhaustive list of some of the features the site benefits from.
Just a few of the many features include.

• Extensive and detailed content management system
• Everest CRM Integration
• Order source tracking
• Product and shipping voucher discount system
• Client side search engine optimization for each category, sub category and even down to the individual product
• Payment area secured and authenticated by THAWTE and processed by PROTX
• Ability to assign products to multiple categories
• Upload multiple images per product, also with server side generation of medium and thumbnail images
• Assign related products / cross selling
• Change the number of products displayed per page
• Browse by category, brand or search
• Re-order the products on the page by various criteria
• Assign specially featured products and best sellers
• Fast search function
• Multi one-click add to cart feature for linked products
• Full customer registration and order history
• Automatic weekly exports of all product data to Google Shopping
• Automatic weekly exports of all product data to other affiliate and shopping directory sites
• Automatic weekly Google Site Map generation
• Powerful and secure web hosting from Chameleon ensuring a fast running site

We host the the Bambino Direct website on our high specification Windows 2003 server, we're sure you'll find the speed of the site second to none.