Learn the skills, etiquette and know-how on blogging

Corporate Blog Training

With 51% of readers of blogs shopping online and 80% of bloggers writing posts about products or brand reviews (http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics), the importance of blogs has grown significantly.

Google has made significant changes in how it's prioritising content. If you posted a blog now, it would be in Google's index within 1/2 hour. So if someone searches on the trending topic you have posted an optimised blog post on, then you increase your chances of getting that page ranked in the search engines.

Blogs are becoming the entry points into websites so it is a way of increasing your reach to your audience and and engaging with them on a different level, which is why companies need to start thinking about their corporate blogging strategy.

Core benefits of incorporating a blog on your website include:

• A blog serves as a premier outlet for offering fresh content that's relevant to your target audience
• Blog content provides fresh and relevant content for search engines to spider
• Gain an invaluable insight into your customers opinions through interaction
• Increase your reach to your audience and and engaging with them on a different level
• Brand awareness - The more your customers and potential customers read about your company the more chance they have of remembering it. So when they become to need your services or products, your name is already in the frame!
• Gain an insight into your customers – allowing your customers and potential customers to comment on your blog will allow you to get a sense of how they react. The posts with the most comments will give you market research and information that you would not have before.
• To become an authority on a specific subject matter. Potential customers will be more than likely to purchase your product or service if you are seen as an authority on the subject matter.
• Search engine optimization – search engines look for regular addition of content on websites as one of their key criteria for search engine listings. Using a blog is a quick and easy way to Our corporate blogging training gives your team the skills, etiquette and know-how on blogging.

Our training covers:

• Blogging Etiquette
• Different styles of blog post available
• Process of researching and writing a blog post
• Search engines and blogs
• Commenting on blogs
• Building trust with your readers
• Tracking & metrics
• Company blogging policy
• Promoting your blog
• How to use the specific blogging platform (Wordpress)

If you are new to blogging we can provide you with the training required to get you started. If you’d like to know more about how you can utilize blogging for your business we invite you for a free consultation here at Chameleon, give us a call on 01484 304545.