Leveraging the social media buzz

Social Media Marketing

You can greatly enhance your marketing efforts by effectively leveraging social media. You can build trust for your company, attract new visitors to your site and generate new leads for your business. The most commonly used social media marketing tools include Facebook, Twitter, MySpace, Blogs, LinkedIn, YouTube and Flickr. Essentially you can utilize all these tools to increase your web presence, improve customer relations and ultimately increase sales.

It is about building an online profile or brand on the various different social networking and social media sites. Once other users recognise you
as a valuable resource for information you become more powerful in that community. Your postings, bookmarks, articles, submissions etc. take on greater value than any anonymous contributions. The ultimate goal is the power of influence. Once you have a voice in the community, marketing becomes a soft sell rather than a hard one.

Social media is a huge area of web marketing and is changed at a rapid rate over recent years. You may simply not know where to start in this field of possibilities but we can help and advice you of best practices and procedures to ultimately benefit your business and ensure you receive a return in your investment.

Many of the social networking such as Facebook allow you to create a profile for your business, I’m sure many of you reading this have a personal profile on Facebook but you can have a business profile too and this practice is becoming increasingly popular with online businesses.

Probably the most widely used social media tool for online business is blogging.

Blogging – Whats it all about and how can your business benefit?

Blogs can and are widely used effectively by companies to establish credibility and trust alongside providing an insight into your company’s “philosophy and personality”. Blogging offers a solid platform for writer and readers to interact. This interaction develops mutual understanding of the opinions of each party. At Chameleon we offer our clients corporate blog training.

Here are a few recent statistics on blogging:

• Social networks and blogs are the fourth most popular online activities, beating personal email.
  (Source: Econsultancy 2009)
• 77% of active web users read blogs
  (Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics)
• 51% of blog readers shop online
• 89% of companies surveyed say they think blogs will be more important in the next five years.
  (Source: http://www.blogworldexpo.com/general-information/important-statistics)

We can fully integrate industry standard blogging software into your website, this includes branding the design and layout so your blog follows your website design theme. We can also assist you in the actual addition of content to your blog through our network of copywriters. If you think you don’t have the resources in-house to keep up with your blog content, then don’t worry, you can still reap the benefits from having a site blog by outsourcing the article writing to a copywriter who is experienced within your industry.

If you are new to blogging we can provide you with the training required to get you started. If you’d like to know more about how you can utilize blogging for your business we invite you for a free consultation here at Chameleon, give us a call on 01484 304545.