Trend Spotting – A keen eye for detail

Website analytics

Web analytics is the collection, measurement, analysis and reporting of your website traffic for the purpose of understanding and optimizing website usage.

Because we are Google Analytics Qualified we integrate all our e commerce sites with Google Analytics and use the data provided to further enhance your website performance.

The extent of the reporting available within Google Analytics really is quite mind boggling to most and quite often we find that when taking on-board new customers who had previously used Google Analytics, that many of the important features had been neither used nor recognised.

As part of your search engine marketing campaign we collect, analyse, interpret and crucially make the necessary changes so that you benefit from monitoring your visitors behaviour.

For several years we have worked with the market leading web analytics software package Urchin. Google acquired Urchin in 2005 and have continued to develop the analytics platform, offering it as a free service to web users. Our extensive knowledge of the original Urchin software has seamlessly migrated through to Google Analytics.

Beyond what happens on website analytics if carefully managed can monitor the success of other off-site marketing activities such as advertising, PPC (Pay per click), e newsletters, affiliate campaigns and more. Chameleon can help you spot trends and tailor your online activities to exploit them, ultimately increasing conversions in line with your business goals.