A keen eye on your competition,
it would be rude not to!
Competitor research
The nature of the web makes competitor research possible and at Chameleon we can gather intelligence as to how your competitors are gaining their positions within the search engines. This will provide vital information as part of planning any online marketing campaign. With the right know how, the nature of the internet allows a wealth of information to be gathered about how the competition is promoting their online sales. We can identify factors such as:
- Identifying who the relevant competitors are for your particular market sector
- With which search engines the competition are listed.
- Competitor’s rankings for a particular keyword or key phrase for popular search engines.
- Whether they are promoting sales through a pay per click campaign and with which service provider.
- How much they are paying for certain keywords and key phrases.
- Whether they are running an affiliate marketing campaign and with which service provider.
- Who has links to their website and how many.
- Which human edited directories they are registered with.
- How well their site is optimised for specific keywords and key phrases.
- How much traffic they receive in relation to other competitors.
Competitor research would act as part of your ongoing search engine marketing campaign here at Chameleon, if you’d like to know more then please get in touch.
