We are pleased to announce that one of the UK’s biggest electrical megatores… Sonic Megastore Ltd of Bradford, have chosen Chameleon to develop their next generation ecommerce SonicDirect.co.uk website. Sonic Megastore Ltd is a huge 30,000 sq ft store in Bradford, it is the UK’s largest independent electrical retail outlet.

This feature rich site will be built upon our core in-house ecommerce platform plus a number of bespoke enhancements including integration with Sonic’s in-store EPOS system. Below you can see one of our initial design proofs of the home page, this will be subject to change. Fully ROI focussed the site will take advantage of our many on-site marketing modules within the cms including banner/hero module, voucher module, rewards module and more.

Fore more information on revenue generating ecommerce please see browse our website.

Usability, best practice, innovation and performance are always at the forefront of any Chameleon built ecommerce site. Alongside a Chameleon fronted online marketing campaign, the new Sonic Direct website will grow from strength to strength.

We are please to announce the launch of the new ecommerce website for our Huddersfield based sports supplements client, Active Sports Nutrition. The new ASN site is built upon our latest ecommerce platform.

The Chameleon ecommerce platform and content management system lets you easily manage your product catalogue, putting you in the driving seat of your sites capabilities. The new ASN site features numerous modules developed to increase conversions. Just a few elements within the core functionality of this site include:-

• SagePay & PayPal payment gateways
• Enclosed Checkout to maximise conversions
• HTML banner module
• Integration with Google Analytics
• Integration with Google Webmaster Tools
• Integration with Google Merchant
• Unlimited hierarchy category management
• Live chat facility
• Order management
• Cross selling and Up Selling
• View products by grid or list view
• Plus many more

We are currently working alongside Active Sports Nutrition to develop a 6-12 month strategy which will ensure they see a maximum return on investment.

We have also recently begun to manage an affiliate campaign for ASN, below are a couple of banners which can be used by affiliates.

Fore more information on revenue generating ecommerce please see browse our website.

Chameleon have begun production of a new enterprise level ecommerce website for mail order beds company Bedworld Direct. This feature rich site will be built upon our core in-house ecommerce platform plus a number of bespoke enhancements. Below you can see a design proof of the home page, this will be subject to change. Fully ROI focussed the site will take advantage of our many on-site marketing modules within the cms including banner/hero module, voucher module, rewards module and more.

Fore more information on revenue generating ecommerce please see browse our website.

Usability, best practice, innovation, performance…. always at the forefront of any Chameleon built ecommerce site, alongside a Chameleon fronten online marketing campaign, the Bedword Direct site is set be become a leading player within the online beds marketplace.

We are proud to launch a powerful new module which further enhances the marketing capabilities of the Chameleon ecommerce platform. This new text messaging (SMS) module gives clients the ability to feed contacts from their ecommerce customer database into the sms text broadcasting module. These contacts can be filtered using a range of criteria such as…

• Customers who bought product ‘X’ within time frame ‘Y’
• Customers who have purchased within the last ‘Y’ months
• New customers within the last ‘Y’ months
• Top customers who have purchased within the last ‘Y’ months
• Customers who have not purchased within the last ‘Y’ months

Clients can easily create campaigns, manage contacts, create message templates, broadcast messages, view reports, purchase credits and more.

This is a fantastic module to work in tandem with our flexible discount voucher module. Clients may send out a text message to for example… the last 500 customers who have purchased, offering them a voucher code to redeem within a specific time frame.

To learn more about this great new addition to the Chameleon ecommerce suite, please contact us on 01484 304545.

We are pleased to announce the development of a new fashion focussed ecommerce website for womens lingerie & fashion. Our new client ESU Lingerie & Chic Boutique specialise in high fashion lingerie including well known brands such as Freya, Fantasie, Panache, Curvy Kate, Wonderbra, Playtex, HOTMilk and many more. They also offer a cherry picked selection of high fashion & designer clothing, bags, shoes and accessories from brands including Elsa Haag, Tiffany, Charas, Forever Unique, Koo – Ture and many more.

ESU is a family run boutique based in Royton, Oldham founded by Emma Karaduman, ESU was opened in May 2008 by glamour model Michelle Marsh.

The design and development of this fantastic new fashion ecommerce website is now underway. The site is being built upon the Chameleon ecommerce platform which embraces best practice and innovation. This feature rich website shall integrate with Sage Line 50 and Sage ACT! A recent development here at Chameleon which eliminates the rekeying of accounting, CRM and other data between the web database and client in-house sage database.

Chameleon shall be pro-actively marketing this site from the offset, alongside our very latest ecommerce platform, ESU is destined for great online success. We are looking forward to the launch in the coming weeks.

We are proud to announce the launch of About Design www.aboutdesignuk.com. An ecommerce website for an online retailer of interior home accessories and contemporary furniture.

This fantastic looking, minimal in design website has been built on our latest in-house ecommerce platform. It features heavily on best practice in regard to ecommerce functionality including a clean design & layout, enclosed checkout, guest checkout, SagePay payment gateway secured and authenticated by Verisign.

The content management system for this site gives our client huge control over their product catalogue and marketing campaigns. Integrated with a number of Google services including analytics, webmaster tools, merchant/shopping feeds etc etc

Chameleon are proud to announce that we have begun work on a new fashion ecommerce site for Charles Wall Country Clothing of Huddersfield, Yorkshire. When launched the site is set to become one of the UK’s leading online retailers of countrywear fashion brands including Brook Taverner, Gurteen, Hucklecoat, Skopes, House Of Cheviot, Equetech, Ratcatcher and many more.

Charles Wall have recently acquired the country clothing brand ‘Ratcatcher’ who’s identity, website and marketing plan we shall be developing later this year.

This online retail website will be built upon our latest ecommerce platform for online retailers, complete with our powerful yet easy to use SoSimple content management system.

Our designs have been approved and we are currently starting the build process, we are very much looking forward to the launch of this fashion ecommerce website in early Summer 2011. Some of our design proofs can be seen below.

Contact us for more information about setting up or upgrading your ecommerce website.

As you may have already been aware, the new Chameleon ecommerce platform is now live on several sites, plus several sites currently being developed. Today I thought I’d shine a little light on one of the great new features of our enterprise level ecommerce platform.

We developed the featured banner module to provide clients with more control over the visual aspect of site landing pages, primarily home and category landing pages. Website admin now have the ability in the Chameleon SoSimple CMS to manage their featured banners. These banners can contain any html content, we provide our in-house design skills to our clients meaning that they provide us with a specification for each banner, text, images, banner goal etc etc, we then design and supply the final content, whether that be a simple jpeg or a banner constructed in html. Alternatively our clients do have complete control over this module and can create and upload their own content. Most choose to supply us with the brief as to ensure design quality and consistency.

The banner module can also be used for split testing plus other goal testing and analysis. Banners can be assigned to site pages/categories etc plus date limitation assignment.

Below you can see a small selection of banners that we’ve created for a number of clients. This is just one of the fantastic features of the new Chameleon ecommerce platform, a robust, feature rich platform for online retailers. For more information please contact us on 01484 304545.

My Spare Parts was launched by Chameleon in February 2011, it is a b2b ecommerce website specializing in providing manufacturers with spares and accessories support for all types of products and equipment. The branded sites can be developed to specific client requirements including artwork, banners and key product advertising and sales.

This highly flexible website is built upon the backbone of our very latest ecommerce platform. It essentially allows for any number of branded websites to run from one core database and cms platform. Currently the site is live with three major brands, CATA, FRIGIDAIRE and FRIDGEMASTER. Each site having their own branding, category structure and content. More brands will be added to this site in the coming months.

For this B2B trade ecommerce website we developed a multi-tier pricing structure giving our client full flexibility on pricing of products. Admin can assign customer accounts to buying group prices, customer specific prices or default pricing, plus the option of a sale price which overrides all.

http://www.myspareparts.co.uk sits as the introduction page and feeds the users through to a choice of branded sites. These branded sites have their own home page and url for marketing purposes.

http://www.myspareparts.co.uk/cata
http://www.myspareparts.co.uk/frigidaire
http://www.myspareparts.co.uk/fridgemaster

Our advanced structure means that we can easily add new brands to the core structure, this is achieved through clever programming and state of the art url rewriting.

The screen shot below shows the simple first landing page of My Spare Parts, several more brands will be added to this page over time.

Below you can see the actual landing home page for each branded site.

Take note of the subtle design changes via use of sprites and dynamic css, whilst in-keeping with the core site layout.

The scrolling banner area is managed in the cms, clients can add any html content using our new feature banner module, these banners can then be assigned to site pages and categories.

The screenshots below show a series of further functional web pages through to our new enclosed checkout.

This bespoke e commerce website is one of a series of web developments for our prestigious client HI Group PLC.

We are pleased to announce that all Chameleon clients websites have now been fully migrated to our new “performance without compromise” managed server at Rackspace. Alongside our constant development of our enterprise ecommerce platform, this upgrade reflects our continued commitment to offer the highest level of performace and reliability.

Hosting costs remain unchanged however performance and scalability has improved. Our new UK server is a  Dell PowerEdge R710, Dell’s next generation Intel^® Xeon^® processor-based 2U Rack Serve. All Chameleon websites now run in a native 64bit environment ensuring maximum performance.

For several years we have established a strong reputation for developing database driven websites that alongside cutting edge design and functionality are “fast loading”. There are several factors that affect a websites performance, these include the quality of the programming, server performance, bandwidth quality etc. Over these years we have upgraded our server on numerous occassions ensuring our sites run at their optimum levels.

We understand that web hosting performace and reliability is mission critical to your business and for this reason we embrace performance without compromise. You can read more about our enterprise level web hosting here.