We are pleased to announce that the mens clothing brand PEARLY KING have chosen Chameleon to create their new enterprise level ecommerce website. The new website which is currently at design stage, will greatly enhance the brand experience, customer awareness and exposure.

The site is to be developed upon our very latest ecommerce platform and shall feature many of our market leading modules including our new EAV attribute model.

Its 3 years since we launched the original Patrol Base ecommerce website. We’re pleased to announce that their continued online success has led to the request to upgrade their site to our latest and most powerful ever platform. The new Patrol base site (designs already approved) is currently at construct stage, it will feature our new kit builder module, loyalty points, voucher system, enclosed checkout, intensive Google integration plus many more of our core modules.

We’ll post a more detailed article once the new site goes live, below you can sneak a peek at the new design.

Early February 2012 sees the launch of The Hair Room, an ecommerce website for this Huddersfield based hair salon.

This great looking site is built upon our enterprise level ecommerce platform. The simple layout alongside a vibrant design has strong emphasis on ranges within brands.

A non exhaustive feature list includes:-

• Full URL rewriting offering optimum search engine friendly URL’s
• Loyalty points, customers earn while they spend
• Landing page optimization banner module for categories and brands
• SEO friendly content editors throughout the cms which cater for all general, category and product pages
• SagePay & PayPal payment gateways
• Integration with Google Merchant, Google Analytics, Google Webmaster Tools
• Easy to use content management system
• Full order despatch area
• Customer reviews using eKomi.
• Super navigation
• Cross selling
• Multi-buy discounts
• Site authentication and SSL via Verisign

The category page below can be highly search engine optimized with effective usage of the powerful content management system, including landing page “call to action” banners, easy text content editing, meta content and custom url.

The products page is clean, simple and fast, offers filtering plus grid and list view.

The details page is product focused, easy access to all pertinent purchase decision making elements. Details pages also feature cross selling which use a dynamic rule base built upon customer order history. The bigger the order history becomes, the more accurate the cross selling becomes. All pulled in dynamically with the option to override cross selling products.

A product zoom feature shows even more product detail.

Basket page is clear and simple, security is reinforced by display of the verisign trust seal.

As with all the latest Chameleon ecommerce website build, the checkout flow is enclosed, making the whole checkout flow clear from distractions and as easy to use as possible. Customers are guided through a simple checkout flow, they can order as a guest with the option to create an account at the confirmation page. Google ecommerce tracking and adwords conversions are also placed on the confirmation page, along with a custom checkout goal funnel setup in google analytics.

If you would like to learn more about the Chameleon ecommerce platform, please call us on 01484 304545

We are pleased to announce Feetlife have chosen Chameleon to rebrand, design and develop their new ecommerce website. Feetlife is a UK leading provider of foot care products and services for consumers and businesses.

Our designs have been approved, client has full access to the content management system and we’re currently completing the build of the site.

This site will feature many of our core ecommerce features plus full integration with Google services including analytics, merchant and webmaster tools.

Here you can sneak a peek at the new design.

We are pleased to announce the launch of the new ecommerce website for a market leading electronics store, Sonic Direct. This site features a bespoke integration with Sonic’s in-house EPoS stock management system. All site product content is seamlessly synchronized with their EPoS software.

Sonic Megastore Ltd is the UK’s largest independent electrical retail outlet, showcasing the latest in domestic electrical appliances and the very best in consumer technology. The website brings the Sonic electrical shopping experience online via the powerful Chameleon eCommerce platform.

Category landing with full SEO capability via the CMS.

Product listing offering list or grid view, filtering, featured offers.

The product detail page clearly displays the most pertinent product information, features multi photos with zoom plus cross selling items if assigned.

Below shows the product comparison page, on the listing page, products can be ticked to add to the compare list. This gives the customer an easy method to compare their possible choices before purchase.

The basket page is clear and simple.

Move onto the checkout area and you’ll see the design/layout switch to the enclosed checkout. A clutter free channel to help your customer checkout as quickly and easily as possible. Guest or registered checkout. During this checkout flow, site administrators get email warnings with the customer and cart details should a payment fail authorization. The customer can then be contacted to identify any problem they may have with their card.

Here’s a non exhaustive site features list :-

Full URL rewriting offering optimum search engine friendly URL’s

• SEO friendly content editors throughout the cms which cater for all general, category and product pages
• SagePay & PayPal payment gateways
• Integration with Google Merchant, Google Analytics, Google Webmaster Tools
• Customer reviews using eKomi.
• Full integration with RefPoint EPoS.
• Super navigation
• Cross selling
• Bespoke delivery module
• Multi-buy discounts
• Site authentication and SSL via Verisign
• 301 redirecting of all OLD site URL’s

If you would like to learn more about the Chameleon ecommerce platform, please call us on 01484 304545

We are pleased to announce the launch of a new ecommerce website for UPVC spares supplier “UPVC Spares 4 Repairs”, a division of Huddersfield based Gardinia Windows.

This site is built upon our enterprise level ecommerce platform for online retailers and caters for both B2C and B2B customers.

The home page features sliding banners, security enforcement, featured brands and products, customer reviews, newsletter sign up etc etc

Below you can see a category landing page, the cms supplies all the tools to build a highly search engine optimized page.

Below you see the product listing page with choice of grid or list view, product filtering, fast and easy to use with good clear images.

The details page is highly product focussed, with multi images and photo zoom, also cross selling can easily be applied via the cms.

Here’s a screenshot of the photo zoom, excellent detail here.

The basket page is uncluttered and easy to use.

Here you see the enclused checkout offering guest or registered checkout. Pay by SagePay or PayPal Express

For more information about our ecommerce platform and enterprise level builds, please contact us on 01484 304545.

November 2011 saw Chameleon launch the new country clothing ecommerce website for Charles Wall: CharlesWall.co.uk

As you can see the home page features a simple theme using bold feature areas. Below shows a category landing page which via the cms allows for extensive on-page search engine optimization and banner management.

The details page below is highly product focused, complete with multi image and zoom view, pertinent information is right at hand including delivery and returns policy. The details page also features a “finish the look” area, all fully controlled via the easy to use CMS (content management system).

The basket page is clean and simple.

The enclosed checkout removes any distractions from the user and guides them through the checkout process in simple steps, users can order as a guest or returning visitor, no registration required here!

For more information on how we can grow your business with our enterprise ecommerce platform please contact us on 01484 304545.

October 2011 saw Chameleon launch the new B2B solar panel supplier website for Waxman Energy: WaxmanEnergy.co.uk

The home page features pertinent information core to the companies mission. Large sliding banners, fully editable in the cms provide initial high impact messages. Latest news is pulled from a blog feed, plus thw home page places prominent links to brochure downloads and trade account application.

Below shows a category landing page which via the cms allows for extensive on-page search engine optimization and banner management.

The product page offers both grid and list view with large clear images, list view displays a little more information. Prices are displayed here if the trade user is logged in.

The details page is product focused, left column has been removed and so the product information utilizes the full page width. Here caters for multi product view plus utilized a photo zoom feature. The “Ask a Question” button opens up a light view window with a form that posts all the product information plus the users email address, phone number and message directly to the Waxman Energy sales team.

This site also comes with a fully integrated WordPress blog.

We are pleased to announce the launch of the new ecommerce website for Huddersfield based Early Years Planning. EYP, a client of Chameleon for the past 3 years chose to upgrade their site to our latest ecommerce platform. This website features the base functionality of our enterprise level ecommerce platform including:-

• Super fast performance, reliability, scalability
• Search engine optimized architecture including custom URL’s, seo content areas and full meta editing
• Unlimited search engine optimized hierachy product category structure
• Banner module, configured at brand and category levels
• Conversion optimized product pages
• Conversion optimized enclosed checkout
• Payment gateways with SagePay and PayPal
• Voucher modules
• Plus many more revenue generating features

We have configured the new EYP site with all the core Google services including Analytics, Merchant Centre, Webmaster Tools.

Since the site launch of our first incarnation of the Early Years Planning website we a proud to see the keyphrase “Early Yars Planning” achieve Number 1 position on Google, alongside 41,300,000 results!

We are looking forward to adding more of our ecommerce features to the site in the coming months. For a closer look please take a look at www.earlyyearsplanning.co.uk

We are pleased to announce that Gardinia Windows of Huddersfield have commissioned Chameleon to design, develop, host and market the new eCommerce website for their spares division, UPVC Spares 4 Repairs. Gardinia are established professionals and have been serving the home improvement industry since 1983. Their new Chameleon built site will utilize many of our market leading ecommerce features and is destined to make a significant impact to their online sales. Look out for the launch of this new site in the coming months.