Its 3 years since we launched the original Patrol Base ecommerce website. We’re pleased to announce that their continued online success has led to the request to upgrade their site to our latest and most powerful ever platform. The new Patrol base site (designs already approved) is currently at construct stage, it will feature our new kit builder module, loyalty points, voucher system, enclosed checkout, intensive Google integration plus many more of our core modules.

We’ll post a more detailed article once the new site goes live, below you can sneak a peek at the new design.

Early February 2012 sees the launch of The Hair Room, an ecommerce website for this Huddersfield based hair salon.

This great looking site is built upon our enterprise level ecommerce platform. The simple layout alongside a vibrant design has strong emphasis on ranges within brands.

A non exhaustive feature list includes:-

• Full URL rewriting offering optimum search engine friendly URL’s
• Loyalty points, customers earn while they spend
• Landing page optimization banner module for categories and brands
• SEO friendly content editors throughout the cms which cater for all general, category and product pages
• SagePay & PayPal payment gateways
• Integration with Google Merchant, Google Analytics, Google Webmaster Tools
• Easy to use content management system
• Full order despatch area
• Customer reviews using eKomi.
• Super navigation
• Cross selling
• Multi-buy discounts
• Site authentication and SSL via Verisign

The category page below can be highly search engine optimized with effective usage of the powerful content management system, including landing page “call to action” banners, easy text content editing, meta content and custom url.

The products page is clean, simple and fast, offers filtering plus grid and list view.

The details page is product focused, easy access to all pertinent purchase decision making elements. Details pages also feature cross selling which use a dynamic rule base built upon customer order history. The bigger the order history becomes, the more accurate the cross selling becomes. All pulled in dynamically with the option to override cross selling products.

A product zoom feature shows even more product detail.

Basket page is clear and simple, security is reinforced by display of the verisign trust seal.

As with all the latest Chameleon ecommerce website build, the checkout flow is enclosed, making the whole checkout flow clear from distractions and as easy to use as possible. Customers are guided through a simple checkout flow, they can order as a guest with the option to create an account at the confirmation page. Google ecommerce tracking and adwords conversions are also placed on the confirmation page, along with a custom checkout goal funnel setup in google analytics.

If you would like to learn more about the Chameleon ecommerce platform, please call us on 01484 304545